Associate Product Marketing Manager - Ortho
Carlsbad, CA 
Posted Today
Job Description


Come Join our Team!

Henry Schein Orthodontics, a subsidiary of Henry Schein Inc, is a leading manufacturer of orthodontic appliances, clear aligners, and technology for the global orthodontic marketplace. We provide innovative products, services, and solutions to help orthodontic practitioners deliver exceptional care to their patients, while concurrently building successful practices. In the USA, our products are marketed to orthodontic practitioners through a strong direct sales force, and internationally, our products are sold in more than 85 countries through 160+ distributors. We are dedicated to providing the orthodontic profession with high quality, innovative products and treatment solutions, backed by attentive customer service and educational support. At Henry Schein Orthodontics everyone is part of the team, with the same goal; to improve patient care and continue to "Advance the Future of Orthodontics" for generations to come.


This position is responsible for supporting primarily the upstream and some downstream strategies, and deliverables for Henry Schein Orthodontics aligner and digital solutions product lines. Works with Product Manager(s) to coordinate and establish marketing strategies, including product direction, advertising, packaging, pricing, expense budgets, profit plans and future product development, to manage a product or product category's life cycle. Researches the market and competitive environment in the effort to help define a product vision that provides significant long-term advantage to the targeted customers of the assigned products and to the company. Interfaces with engineers, regulatory, sales, marketing and operations, to ensure revenue, develop product requirements and ensure customer satisfaction goals are met.


  • 25% - Works with Product Manager(s) and Marketing Managers to coordinate, develop and implement product go-to-market plans, working with all cross functional departments to execute
  • 15% - Coordinates and executes sales and marketing programs to help drive sales, margin growth, and increase market share for products. Also, contributes to development and execution of product promotion strategies.
  • 10% - Provides testing support, system configuration, training documentation, and administrative work per written procedures. Will provide updates and improvement to procedures as needed.
  • 10% - Collaborates with the Marketing Communication and Digital Marketing Groups on marketing initiatives, content for marketing communication tools and digital platforms that need to be developed.
  • 5% - Works with Product Manager(s) to define the product vision, strategy, and roadmap by leveraging competitive, customer and market analysis
  • 5% - Uses analytical tools to track product and marketing programs performance.
  • 5% - Conducts trade research on the product offerings inclusive of competitive, client, pricing and industry trending
  • 5% - Works with Project Manager to develop of project plans and status reports to monitor projects and key business metrics
  • 5% - Works with Product Manager(s) to prioritize and manage the feature backlog for effective release planning
  • 5% - Provides new ideas and concepts that contribute to internal process improvements, enhanced customer experience, expand product capabilities and set us apart from our competition
  • 5% - Works closely with development or vendor team(s) to ensure feature sets exceed customer expectation
  • 5% - May visit customers and attend industry events


Entry level professional. Has learned and applies the basic fundamental concepts, practices, and procedures of a particular field of study. Resolves routine issues.


Work on problems of limited scope and impact with limited discretion to vary from established procedures. Perform structured work assignments using existing procedures to solve routine problems. Follow standard practices and existing procedures in analyzing situations or data from which answers can be readily obtained. Build stable working relationships internally.



Work under general supervision and receive detailed instruction, guidance and direction on most assignments.


Typically 1 to 3 years of related professional experience.


Typically a Bachelor's Degree or global equivalent in related discipline.


  • General proficiency with tools, systems, and procedures
  • Basic planning/organizational skills and techniques
  • Basic analysis and problem solving skills
  • Basic verbal and written communication skills


  • Must be moderately proficient in project management knowledge & skills
  • Must be moderately proficient in Microsoft Office suite
  • Must be knowledgeable of current Information Technology Hardware and Software
  • Must be knowledgeable of Technologies associated with small to medium businesses
  • Possesses good public presentation skills both internal and external (customer-facing)
  • Ability to lead and participate in cross-functional team(s)
  • Experience in working with or developing product requirements for hardware and software products and services
  • Knowledge of the Dental market including the business of dentistry is a plus


Typically, to advance to a new job level, TSMs must demonstrate professional behavior and should consistently be at the high-end of meets expectations or consistently exceed expectations.


Travel typically less than 10%. Office environment. No special physical demands required.

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

Primary Location: USA-CA-Carlsbad


Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Experience
1 to 3 years
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